Know what is happening.
Make a clearer next move.

Connect GTM, GA4, and advertising conversion events to build a more useful picture of the customer journey.

Build on a clearer data foundation.

Missing, duplicated, or poorly defined events make marketing harder to understand. I help you map the actions that matter, review your setup, and implement a measurement plan suited to your website and reporting needs.

Measurement audit & event plan

Review your current tags and define the important events, parameters, and conversion actions for your business.

GTM & GA4 implementation

Configure and test website events, data layer requirements, and GA4 conversions within the agreed scope.

Advertising conversion signals

Review or implement Meta Pixel, Conversions API, and Google Ads conversions, including event deduplication where applicable.

Testing & handover

Check event behavior and reporting, document the setup, and explain any platform, consent, or website limitations.

Deliverables, access requirements, and timelines are agreed before work starts. Advertising spend, third-party tools, and hosting costs are discussed separately where needed.

A practical way forward.

Map the important actions.

Identify your customer journey, the systems involved, and the events you need to measure.

Connect the implementation.

Agree on the event plan and configure the tags, integrations, and server-side components in scope.

Test and document.

Check event delivery and deduplication, then hand over a clear record of the setup.

Questions about Conversion Tracking.

Can tracking be a standalone project?

Yes. You can work with me on measurement without changing who manages your advertising campaigns.

Do you work with Shopify websites?

Shopify tracking can be part of the scope. We review the store, checkout configuration, integrations, and consent requirements before agreeing on an implementation.

Can tracking capture every conversion?

No setup can guarantee complete visibility. Consent choices, browser restrictions, platform behavior, and technical constraints all affect measurement. The goal is a tested, documented setup with clear limitations.

See how the pieces
work together.

Explore a simple customer journey for each service, from the first interaction to the signal you review.

Know what gets recorded, and where it goes.

A measurement plan connects website actions, event delivery and the reports you use to make decisions.

1
Map the important actions
Define the events and parameters that reflect your sales process.
2
Connect the event delivery
Plan GTM, GA4, advertising tags and server-side components within the agreed scope.
3
Test before relying on it
Check event delivery, duplicate events, consent behavior and reporting limitations.

Example journey. No live account data.

An event path to review

Source: Website action
Delivery: GTM and agreed integrations
Destination: GA4 and advertising platforms
Review: Event QA, consent and deduplication

Scope and tracking are agreed for your website.

Explore Conversion Tracking

Different journeys.
The same need for clarity.

Build the measurement plan around how your business sells, rather than treating every click as the same outcome.

E-commerce

Connect product discovery to purchases and the value behind each order.

Product view
Add to cart
Checkout
Purchase

Review product journeys, purchase events and revenue context.

B2B and lead generation

Connect an enquiry to qualification and your longer sales process.

Ad click
Enquiry
Qualified lead
Sale

Discuss form events, lead quality and CRM or offline feedback requirements.

Know what to fix
before you spend more.

Start with a free ads and tracking audit. We can look at your goals and current setup before deciding which service makes sense.

Get a Free Audit

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