Project Screenshot Space
Client Project File 01
Space reserved for campaign structure, creative testing methodology, and audience acquisition strategy.
Getting clicks,
but not enough
leads or sales?
I help e-commerce and B2B brands connect Google Ads, Meta Ads, and reliable conversion tracking—so every campaign has a clear goal and every decision has better data.
META ADSGOOGLE ADSTRACKING & ANALYTICS
Connected tools.
One clear direction.
MetaGoogle AdsGoogle AnalyticsGA4Meta PixelConversion APIShopifyTag ManagerStape.ioSearch ConsoleConsent Mode V2
Supported platforms.
Seamless integration.
WordPressMagentoShopifyWixLaravelLooker Studio
Your goals.
My full attention.
Meet your growth partner Marketing works better when the creative, the campaigns, and the data tell the same story.
That's where I come in. I bring paid acquisition and technical measurement together, helping DTC and B2B brands understand what's happening, what needs work, and where to go next.
See how the pieces
work together.
Explore a simple customer journey for each service, from the first interaction to the signal you review.
Connect useful intent to a meaningful action.
A click is the start of the journey. Your campaign, destination and conversion goal should answer the same customer need.
- 1
Match the intent
Organize searches and product campaigns around what a customer is actually looking for.
- 2
Make the next step clear
Connect the ad to a relevant product, service or landing page.
- 3
Review the outcome
Measure purchases or useful enquiries alongside their source and business value.
Example journey. No live account data.
An event path to review
- Source
- Google Ads
- Destination
- Relevant product or service page
- Action
- Purchase or qualified enquiry
- Review
- Conversion quality and business value
Scope and tracking are agreed for your website.
Explore Google AdsThe thinking behind
the performance.
Project Screenshot Space
Client Project File 02
Space reserved for Search & Performance Max campaign structure, keyword intent, and conversion optimization.
Project Screenshot Space
Client Project File 03
Space reserved for campaign restructuring, bid strategy refinement, and ROI-focused budget scaling.
Project Screenshot Space
Client Project File 04
Space reserved for server-side Google Tag Manager, Meta Conversions API (CAPI), and GA4 event measurement.
From the client’s
perspective.
Watch a client describe the experience of working together on Facebook and Instagram advertising.
“He understood my business needs.”
An excerpt from the video testimonial.
Talk about your projectDifferent journeys.
The same need for clarity.
Build the measurement plan around how your business sells, rather than treating every click as the same outcome.
E-commerce
Connect product discovery to purchases and the value behind each order.
- Product view
- Add to cart
- Checkout
- Purchase
Review product journeys, purchase events and revenue context.
B2B and lead generation
Connect an enquiry to qualification and your longer sales process.
- Ad click
- Enquiry
- Qualified lead
- Sale
Discuss form events, lead quality and CRM or offline feedback requirements.
Client reviews.
Across ads and tracking.
Different businesses, different needs. A few perspectives on paid advertising and conversion tracking.
Preview: review wording and star ratings await confirmation.
Rebecca
Facebook Ads — Restaurant
Ongoing collaboration
We're still working together on Facebook Ads for our restaurant. The local audience and the way we present the business are central to the work. Having someone to talk through campaign ideas and everyday advertising decisions with is a useful part of the ongoing collaboration.
Matthio
Google Ads — Dental Clinic
Our clinic's Google Ads needed to reflect the dental services we offer and the area we serve. The important questions were about local searches, suitable keywords and campaign structure. Keeping those details connected to the prospective patients we wanted to reach gave the planning a clear focus.
Joost Aybel
Facebook Pixel Conversion Tracking
The Facebook Pixel project needed attention to implementation, conversion events and the configuration behind them. I wanted to understand what each event should represent and what needed reviewing. Plain-English explanations are especially useful with this kind of technical work, where accuracy needs to be checked carefully.
Know what to fix
before you spend more.
Start with a free ads and tracking audit. We can look at your goals and current setup before deciding which service makes sense.
Audit Report & Dashboard Visual
Space reserved for account audit screenshot, analytics dashboard, or performance review.
A few good
questions.
Have something else on your mind?
What can we work on together?
I work across Meta Ads, Google Ads, server-side tracking, analytics, and conversion optimization. We can focus on one specific challenge or connect your paid media and measurement into a broader growth plan.
Can you help with tracking without managing my ads?
Yes. Tracking and analytics can be a standalone engagement, including server-side GTM, Meta Conversions API, GA4 event setup, or an audit of your existing implementation.
What happens after I get in touch?
Share your website, goals, and the challenge you want to solve. We can then discuss the scope, the information needed, and a suitable way to work together before starting.
Do you guarantee a particular ROAS?
No. Results depend on your offer, margins, creative, market, and other factors. We agree on meaningful goals and use testing and transparent reporting to guide decisions.
Let's talk about
your next step.
Need help with Meta Ads, Google Ads, or Conversion Tracking? Share your website and the service you need to get the conversation started.
