Google Ads
Google Ads & Meta Ads Specialist • Conversion Tracking & Web Analytics
Jahirul Islam
Strategic advertising, reliable measurement.
I help local service businesses, B2B companies, and eCommerce brands improve their advertising and measurement through research, strategy, campaign implementation, and data-driven optimization.
I focus on understanding each client's business goals, target audience, market conditions, and advertising challenges before implementing a strategy. Rather than applying generic templates or focusing purely on surface metrics, I connect paid traffic directly with transparent tracking to ensure your marketing budget delivers real, measurable business impact.
How We Work Together
My Working Process
A disciplined, four-step methodology to identify opportunities, deploy campaigns, and sustain long-term performance.
01
Business Understanding
Understand the client's business model, goals, target audience, and existing challenges.
02
Research & Analysis
Research the market, competitors, customer intent, campaign performance, and conversion opportunities.
03
Strategy & Implementation
Develop an appropriate advertising strategy and implement the required campaigns and tracking systems.
04
Measurement & Optimization
Evaluate available data, identify performance gaps, and make informed improvements.
Capabilities & Specializations
My Core Expertise
Organized across three specialized pillars to solve acquisition and tracking challenges systematically.
Google Ads
- Google Search Ads
- Performance Max Campaigns
- Campaign Setup and Management
- Keyword and Search Intent Research
- Audience and Location Targeting
- Budget Optimization
- Conversion Tracking
Meta Ads
- Facebook and Instagram Advertising
- Campaign Strategy and Setup
- Audience Research
- Retargeting
- Creative Testing
- Lead Generation and Sales Campaigns
- Campaign Optimization
Conversion Tracking & Web Analytics
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Ads Conversion Tracking
- Meta Pixel and Conversions API
- Server-Side Tracking
- Event Tracking and Data Validation
- Conversion Measurement and Reporting
Working Principles
What Makes My Approach Different
Foundations that keep our collaboration grounded in transparency, business objectives, and accurate data.
01
Research Before Implementation
Understand the business and its market before recommending a strategy.
02
Business-Focused Decisions
Align advertising decisions with business objectives rather than focusing only on clicks and impressions.
03
Reliable Measurement
Use appropriate conversion tracking and analytics to understand campaign performance.
04
Continuous Improvement
Use available data, testing, and analysis to identify opportunities for improvement.
Tailored Strategy
My Business-Focused Approach
Every business model demands a unique advertising and measurement blueprint. I research the business, analyze its requirements, and develop an appropriate strategy before implementation.
Qualified Leads & Phone Calls
Local Service Businesses
For local service businesses, the priority is high-intent local visibility that converts nearby searchers into qualified phone calls, quote requests, and booked appointments within designated service areas.
Purchases & Revenue Attribution
eCommerce & Digital Brands
For eCommerce businesses, the priority is profitable customer acquisition, cart-to-checkout optimization, and reliable measurement of ROAS and net revenue across paid channels.
Qualified Inquiries & Decision-Makers
B2B & Specialized Businesses
For B2B companies, campaigns are built around precise audience qualification, high-intent problem-aware keywords, and nurturing prospective buyers through longer decision cycles.
Measurement First Before Budget Scale
Businesses with Tracking Problems
When conversion data is broken, duplicated, or missing, we resolve data collection, server-side tracking, and attribution architecture first before allocating larger advertising budgets.
Project Background
Industries & Business Types
Practical project experience spanning local trade businesses, specialized B2B operations, and online product stores.
Local Service Businesses
- Roofing
- Cleaning Services
- Window Cleaning
- Junk Removal
- Electrical Services
- HVAC and Home Services
- Massage and Spa Businesses
- Healthcare Clinics
- Medical and Health Services
- Restaurants
B2B & Specialized Businesses
- B2B Service Providers
- SBI-related Business Projects
- Electrical Companies
- Specialized Service Businesses
- Lead Generation Businesses
eCommerce & Digital Businesses
- Clothing and Fashion Brands
- Consumer Products
- Pet Food Products
- Toy and Toy-System Products
- SaaS Products
- Other Online Product Businesses
From the client’s
perspective.
Watch a client describe the experience of working together on Facebook and Instagram advertising.
“He understood my business needs.”
An excerpt from the video testimonial.
Talk about your projectCredentials & Education
Certifications & Professional Learning
Explore my professional certifications and learning credentials in digital advertising, analytics, and measurement.
Meta Advertising
Advertising Solutions and AI — Meta Blueprint
Web Analytics
Google Ads OCT Unlocked Workshop — Web Analytics Solution
Google Ads Measurement
Google Ads Measurement Certification — Google
AI & Performance Ads
AI-Powered Performance Ads Certification — Google
Google Ads & AI
AI-Driven Google Ads Mastery — Skilluper
Start the Conversation Let's Discuss
Let's Discuss
Your Business Goals.
Have a project in mind or facing challenges with your advertising and conversion tracking? Let's discuss your business goals and explore the right approach for your needs.
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